ITP Winter Show Poster

The concept of the poster is “see through the hand of ITP maker”. I incorporated hand in my poster because I wanted to emphasize the humanistic aspect of ITP’s work, and in a sense, our hands are important tools for building our ideas in physical form.

I also wanted to use hand to bring the audience closer and show that our work is not all about boasting fancy high-end technology, but rather our work is about activating senses, feelings, and emotion.

The focal point falls on the “peanut speaker”. I tried to blur the hand to emphasize the focal point, as if the viewer is squinting one eye and peek through the hole. The peanut speaker is a fictitious invention that I made up, and what I wanted to convey is that we, the ITPers, have the ability to imagine from the ordinary things, and through exploration and experiments, we can make something that changes people’s perspectives and bring delight into people’s lives.

As to the color, I wanted to keep it simple and minimal, so I only used two colors in the poster—yellow and purple. The contrast between these two complementary colors help  the text information to stand out.

Redesign Boarding Ticket & Expressive Typography

For this week’s assignment, I got to redesign a boarding ticket that would be easy for the ticket holders to read and find information . This is what the original ticket looks like:

and here is my redesign of the ticket:

I started off by grouping the information provided. One of the problems with many board passes is that they don’t show what piece of information is important and it would take an awful lot of time for passengers to find the information they need. Below are the information that I sorted out which I think would be important for a ticket holder:



Flight Number


Boarding Time


Departure Time


Bar Code

To me, besides the passenger’s name, the “origin” and “destination” are like the main IDs of the flight tickets, especially if someone is taking connecting flights and have two different tickets in hands. Giving clear “headings” to boarding passes would save a lot of time identifying them.

Following passenger’s name and destination, flight number, gate, boarding time and seat are the next crucial information to be paid attention to. I see boarding pass basically as a “map” to get passenger from the check-in table to flight cabin; therefore you would need to know the flight number, the gate where you board, the time you board (I think to a passenger, boarding time is more important than departure time because the passenger is responsible for boarding the plane on-time, but once the passenger gets on the flight, the departure time is pretty much depended on the flight captain), and where your seat is.

So based on the hierarchy, I set them at different font sizes: the bigger the size, the more important the information is, the clearer it reads. I also used colors to organize information, and the colors I chose were picked from the airline company’s logo so that the visual of the boarding pass stays consistent.

Part 2: Expressive Typography

Here are the three expressive words that I designed:


I have lived in both Boston and New York City so far and I know there’s always been some kind of comparisons between the two on subjects like sports, locals, culture, etc…and in this post, I am going to join the comparison game and compare one thing that I encounter everyday living in both cities—subway signage—and in personal opinion: Boston wins.

Here’s a comparison between the subway entry signs in the two cities:

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NYC subway entry sign
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NYC subway entry sign
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Boston subway entry sign

To me, one of the the disadvantages of NYC subway entry sign is that it’s quite unnoticeable to subway riders. Although a lot of people are adapted to seeing the green railing as the entrance to go down to the subway, it can be easily overlooked in such a bustling city. And the size and the placement of “Subway” sign and its black background make it hardly visible to people. What is working with Boston’s subway entry sign is that it utilizes its logo, the lettter “T”,  which is simple and recognizable and places it at a position where people can see it from afar.

Here’s what I would propose for NYC’s metro sign:

1. use a subway icon to replace the word “Subway” at the entrance.

2. place the sign at a noticeable location where can be seen at least one block away.

3. use a brighter color, like orange, for the sign and make the sign illuminable so that it can also be seen at night or on a snow day.

4. transform the sign into a 3 dimensional cube so that the sign can be seen from all sides.


Visual Language Week 1

The first assignment for the Visual Language Lab is to pick a design I like and analyze the system lies within the design. We can choose any form of graphic design, so I chose an example of environmental graphic design from a well-known architectural design firm, Gensler.

TechHub Interior Brand Design

TechHub is a growing co-working space for technology startups and business entrepreneurs located in London. Gensler designed the internal working space through the use of different colors and icons of computer programming syntax that act as both identification for the team suites and a mode of wayfinding within the space.

1. Clarity

To my understanding, the goal of this series of graphics is to give people a clear idea  of where they are at and where they are going—to clarify location. The design team uses colors and icons as identifications to different suites so that people can easily navigate within the space. They are easy to see, even for people who maybe colorblind, and easy to understand.

2. Consistency

Despite the use of different colors, the overall design is very coherent and consistent: the colors are painted only on the left and right side of the columns; the icon on each column is in the same color; the size of the icons are the same and they are lined up on the same level.

3. Simplicity

I think this is a very good example of showing simplicity in design. It’s easy to get all over the place with design, but it’s hard to achieve simple yet effective design. In this case, the primary backdrop color is sort of white/beige which set the overall tone for the space. The color variations on the columns add personality to the space without competing the primary color.